The makers of Cha Cha aren't content to sit around and wait for Web 3.0.
They complain about the ability of today's search engines, saying, "You may get a series of links to sort through or you may just get an apology because the computer can’t answer your specific question. Wouldn’t it be better to just have the answer sent to you along with the phone number and address?"
Cha let's you text a query to a human Cha Cha worker, who searches the internet and texts you back a specific answer. The service has obvious advantages over the search engines of today, but as search engine quality continues to increase, I wouldn't bet on Cha Cha outperforming the search engines of tomorrow.
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